Adidas has issued an apology over a controversial campaign featuring Bella Hadid that paid tribute to the 1972 Munich Olympics.

This week, the footwear label shared ads showing the supermodel—whose father Mohamed Hadid is Palestinian—carrying retro red SL72 sneakers commemorating the video games, for the length of which gunmen from the Palestinian militant neighborhood Black September raided the Olympic Village and killed 11 members of the Israeli group, with 9 murdered after being held hostage.

While the campaign also featured celebs corresponding to soccer superstar Jules Koundé, the ads with Bella sparked an on-line backlash that included calls to boycott the German firm, as effectively as condemnation from Israel's legit X account. Your whole promotional photos were then eliminated from the label's social media and its web page.

“We are unsleeping that connections have been made to tragic historical occasion—even though these are entirely unintentional—and we apologize for any upset or anguish precipitated,” Adidas mentioned in an announcement to USA TODAY Sports July 18. “As a end result, we’re revising the remainder of the campaign.”

The firm added, “We mediate in sport as a unifying drive around the enviornment and can proceed our efforts to champion differ and equality in everything we be triumphant in.”

Hadid, who used to be born within the US and calls herself a “proud Palestinian,” has lengthy been vocal in her give a take to for the Palestinian other folks on social media.

The 27-year-frail has generally spoken out against Israel's ongoing militia motion in Gaza, which has killed higher than 38,000 Palestinians, per Gaza effectively being officers, per NBC News.

Israel began its offensive after Hamas-led militants killed 1,200 other folks and took higher than 250 hostages in a tainted-border raid into Israel Oct. 7, per Israeli tallies.

Hadid has no longer commented on the removal of the ads. E! News has reached out to her salvage and has no longer heard motivate.