Sydney Sweeney Shares Why She's No longer Responding to American Eagle Denims Controversy
When Sydney Sweeney attends TIFF 2025, she won’t talk about her controversial American Eagle jeans ad. As a substitute, she’ll deal alongside with her novel film Christy about infamous boxer Christy Martin.
Sydney Sweeney has colossal… planning skills?
Sooner than the White Lotus alum’s arrival on the Toronto International Film Festival on Sept. 5, she revealed her aim to focus fully on Christy, her novel biopic about boxer Christy Martin, and steer clear of discussions of her controversial American Eagle jeans ad.
“I’m there to toughen my movie and the individuals focused on making it,” Sydney informed Vanity Magnificent in an interview revealed Sept. 4. “I’m no longer there to talk about jeans.”
She added, “The movie’s about Christy, and that’s what I’ll be there to talk about.”
While the 27-365 days-broken-down would possibly perhaps perhaps also very properly be hopeful to preserve the conversation centered on her film about the boxer—region to operate its world premiere at TIFF—fans are desirous to listen to her take on the “Sydney Sweeney Has Sizable Denims” campaign, which became launched in July and played with the homophones “jeans” and “genes” whereas referencing the actress’ blonde hair and blue eyes.
Though Sydney—who recently started casually courting Scooter Braun—has yet to handle the controversy, American Eagle spoke back to the uproar final month by standing their ground.
“‘Sydney Sweeney has colossal jeans’ is and continually became about the jeans,” the corporate wrote in an Instagram statement Aug. 1. “Her jeans. Her memoir. We’ll continue to like time how all people wears their AE jeans with confidence, their ability. Sizable jeans look lovely on all people.”
Plus, the clothing stamp recently touted “the success of most modern advertising and marketing and marketing campaigns with Sydney Sweeney and Travis Kelce,” which they talked about generated 40 billion impressions and “valuable tell in the enterprise,” per The Hollywood Reporter. Per the stamp, all of the merchandise linked to the “Upright Denims” campaign equipped out within per week, with a range of them promoting out within a day.
“Sydney Sweeney sells colossal jeans,” American Eagle chief advertising and marketing and marketing officer Craig Brommers talked about on a Sept. 3 earnings name with investors. “The American Eagle Sydney Sweeney campaign became intended to be a stamp and enterprise reset, and it became.”
Sooner than Sydney’s arrival at TIFF to promote Christy, be taught on to peep the dramatic transformation she made for the feature.
Blonde No More
Sydney Sweeney showcased her newly darkened locks whereas on region in North Carolina for her next film. Within the yet-untitled mission, the Euphoria smartly-known individual will record boxing yarn Christy Martin, a Hall of Famer who married her worn boxing coach James Martin.
On-region Strolls
For the feature, Sydney traded in her signature blonde hair for a neck-length brunette 'plan held reduction by a navy bandana. She also donned a baggy, zip-up sweatshirt in a navy colour, worn with a yellow-brown T-shirt, dusky sweatpants and white sneakers.
A Euphoric Outfit Alternate
The 27-365 days-broken-down later donned oversized, knee-length, grey sweat shorts and a delicate-weight blue tee, whereas channeling Christy on region.
Ben Foster Also Looks Unrecognizable
Sydney's costar in the film Ben Foster—he'll play James—in an identical vogue underwent a valuable transformation. The Leave No Trace smartly-known individual, who normally rocks a beard, walked on region neat shaven and with a blonde wig. He wore a delicate-weight blue polo shirt and navy sweatpants whereas carrying a brown duffel get.
An Immaculate Third Search for
Viewed from in the aid of, Sydney walked on region in yet another region of athletic tools. This time, she wore baggy, maroon athletic shorts and a blue-and-white windbreaker.
Ben Foster Has An Outfit Alternate
Ben, who shares two young people with companion and That '70s Display alum Laura Prepon, modified correct into a yellow and white striped polo and navy sweatpants for his feature as James.
Going in Personality
“I’m a truly fingers-on collaborator,” Sydney informed The Los Angeles Cases in March 2024. “I love being ready to supply solutions, be a segment of it, support come up with solutions. It just appropriate modifications your entire course of. It’s so tough for me now to be on a region and no longer be ready to support in any form of ability and be ready to take stream. And being ready to the truth is like a yell and like a valued thought—it ability so critical.”
Doing Herself Proud
For The White Lotus alum, defending a packed agenda is no longer one thing she shies far flung from. Basically, she’s continually looking ahead to what’s next.
“I look up to the older model of myself,” she informed Females’s Neatly being in 2023. “After I became 10, I looked up to the 25-365 days-broken-down model of myself, and now I look up to my 50-365 days-broken-down model. I’m hoping I operate the selections she would possibly perhaps perhaps be cheerful with.”
Source credit : eonline.com
